A Legacy of Quality Trading in Ethiopia
GOYA GENERAL TRADING PLC is a leading wholesale supplier in Addis Ababa, delivering construction materials, hardware, plumbing, and heating equipment nationwide — with active import and export lines in stationery, vehicles, coffee, and tea.
5+
Product Lines
2+
Years Experience
25+
Business Partners
2
Trade Continents


Our Story
GOYA GENERAL TRADING PLC has established itself as one of Ethiopia's most trusted wholesale suppliers, serving contractors, developers, and businesses with an extensive range of construction materials, hardware, metals, plumbing, and heating equipment.
Beyond domestic supply, GOYA operates as a dynamic trading house — importing stationery materials and commercial vehicles while exporting Ethiopia's finest coffee and tea to international markets.
Our commitment to quality, reliability, and professional service has earned us the trust of partners across Ethiopia and beyond.
Our Core Values

Tsegaw Gebretsadik Hailu
General Manager
Leading GOYA's strategic vision across wholesale supply chains and international trade operations, ensuring quality, reliability, and growth for partners across Ethiopia and beyond.